DETAILED COOKIE POLICY - UNITED KINGDOM

1. WHAT ARE COOKIES?

Cookies are small text files that are automatically stored on your device (computer, tablet or smartphone) when you visit our website. Each cookie contains information that allows us to remember data about your visit, such as your preferred language, session information, or navigation preferences.

2. TYPES OF COOKIES WE USE

2.1 Technical (Necessary) Cookies

Purpose: Essential for the website to function correctly and in accordance with UK GDPR.

Examples:

• Keep your session active
• Remember your selected language
• Save display preferences
• Allow navigation between pages
• Authentication and security
• Server load balancing
• Protection against attacks (CSRF)

Duration: Active session or up to 2 years

Requires consent? NO - Mandatory for functionality (Art. 6, UK GDPR)

2.2 Analytical Cookies

Purpose: Help us understand how visitors use the website.

Information they collect:

• Number of unique visitors
• How you arrived at our site (Google search, social media, etc.)
• Most visited pages
• Average time spent on pages
• Bounce rate
• Devices used (mobile, desktop, tablet)
• Browsers used
• Approximate geographic location (country/region)

Duration: Generally 2 years

Requires consent? YES - Must provide explicit consent (Art. 7, UK GDPR)

2.3 Advertising Cookies

Purpose: Allow us to show you relevant ads based on your behaviour.

Information they collect:

• Pages you visited on our site
• Products or courses you viewed
• Time spent on each page
• Actions taken (purchases, registrations, downloads)
• Inferred interests
• Navigation patterns

Duration: 3 to 12 months

Requires consent? YES - Must provide explicit consent (Art. 7, UK GDPR)

2.4 Affiliation and Marketing Cookies

Purpose: Track if you arrived at our site from an affiliated site and measure marketing campaign performance.

Information they collect:

• Referrer (origin site)
• Marketing campaign ID
• Conversions (purchases made after clicking)
• ROI (return on investment)

Duration: 30 to 90 days

Requires consent? YES - Must provide explicit consent (Art. 7, UK GDPR)

2.5 Social Media Cookies

Purpose: Allow sharing content on social media and track activity.

Information they collect:

• Whether you're logged into your social media account
• What content you shared
• Demographic data from your social media profile
• Social media activity
• Friends/followers

Duration: According to social media policies (generally 2 years)

Requires consent? YES - Must provide explicit consent (Art. 7, UK GDPR)

3. THIRD-PARTY COOKIES (EXTERNAL PROVIDERS)

3.1 Google Analytics (Analytics)

3.2 Facebook / Meta (Advertising and Social Media)

3.3 Stripe (Payments)

3.4 Hotmart (E-commerce)

4. COOKIES SUMMARY TABLE

5. WHICH COOKIES CAN I REJECT?

You can reject all cookies EXCEPT technical ones, which are necessary for the website to function.

6. HOW TO CHANGE YOUR COOKIE PREFERENCES

Option 1: Cookie Banner (Easiest)

When you first visit the site, you'll see a banner at the bottom or top. Here you can:

• Accept all: Accept all cookies
• Reject all: Reject all except technical
• Customise: Choose which cookies to allow

Option 2: Preferences Centre

Look for the "Manage Cookies" or "Cookie Preferences" link in the website footer.

Option 3: Delete Cookies in Your Browser

You can delete all existing cookies from your browser:

• Chrome: Menu → Settings → Privacy and security → Clear browsing data → Select "Cookies" → Clear data
• Firefox: Menu → Options → Privacy → Cookies → "Clear All"
• Safari: Safari → Preferences → Privacy → "Manage Website Data" → Select site → Remove
• Edge: Menu → Settings → Privacy → Clear browsing data → Select "Cookies" → Clear

Option 4: Block Cookies in Your Browser

You can also set your browser to block cookies automatically:

• Chrome: Settings → Privacy and security → Cookies → "Block third-party cookies"
• Firefox: Options → Privacy → Cookies → "Block all"
• Safari: Preferences → Privacy → "Block all"

⚠️ Warning: Blocking all cookies may cause the website to not function correctly.

7. CROSS-SITE TRACKING

Some providers (like Google and Facebook) use cookies to track you across multiple websites. This allows advertisers to show you relevant ads based on your internet browsing.

How it works?

1. You visit our website
2. Google/Facebook places a cookie on your device
3. You visit another website (e.g., a newspaper)
4. That website also has Google/Facebook code
5. Google/Facebook recognises you and shows relevant ads

8. YOUR RIGHTS UNDER UK GDPR (DATA PROTECTION ACT 2018)

Under UK GDPR and the Data Protection Act 2018, you have rights about how your data is used:

• Right of access: Request what information we hold about you (Art. 15, UK GDPR)
• Right to rectification: Correct inaccurate information (Art. 16, UK GDPR)
• Right to erasure: Request deletion of your data ("right to be forgotten") (Art. 17, UK GDPR)
• Right to restrict processing: Limit how we use your data (Art. 18, UK GDPR)
• Right to data portability: Receive your data in structured format (Art. 20, UK GDPR)
• Right to object: Object to data processing (Art. 21, UK GDPR)
• Right to withdraw consent: At any time, without penalty (Art. 7, UK GDPR)

To exercise these rights, contact: easydigitalonline@gmail.com

9. COOKIE SECURITY

Are cookies safe?

Cookies themselves are not viruses or malware. However:

• They cannot execute code or infect your device
• A malicious website could attempt to collect too much information
• Someone could intercept unencrypted cookies

How to protect yourself:

• Use up-to-date browsers
• Use strong passwords
• Don't share cookies with others
• Review your privacy preferences regularly
• Use a VPN if you want more privacy

10. UK GDPR AND ICO COMPLIANCE

Our Cookie Policy complies with:

• UK GDPR (The retained EU Law version of GDPR in the UK)
• Data Protection Act 2018 (c. 12)
• ICO guidance (Information Commissioner's Office)
• Privacy by design principles
• Data minimisation
• Informed and explicit consent

11. CONTACT AND SUPPORT

12. COMPLAINTS TO ICO

If you believe Easy Digital has violated your rights under UK GDPR, you may lodge a complaint with the Information Commissioner's Office (ICO):